What Poster Thinks About Banner — Humorous Look at Relationships in Print

Poster considers himself an intellectual of the advertising world. He is inside — in shopping malls, offices, restaurants. He doesn't have to endure rain, wind, sun. He has atmosphere. Poster mocks banner for 'standing in the wind like some idiot'. Poster says: 'Banner is so simple — just hangs and waves in the wind. I have class, I'm inside where people are dressed, where there's air conditioning, where there's civilization'. Poster considers banner a simpleton who doesn't know refinement.

Banner considers himself a tough guy of the advertising world. He is outside — on facades, on streets, on squares. He endures rain, wind, sun. He has real life. Banner mocks poster for 'sitting inside like some softie'. Banner says: 'Poster is so weak — just hangs inside where it's safe. I'm outside where action is, where real life is, where adrenaline is'. Banner considers poster a softie who doesn't know real life.

Window film is the quiet one observing everything from the side. She is transparent so no one notices her, but she sees everything. Window film listens as poster and banner mock each other and thinks: 'They're so stupid. Poster thinks he's an intellectual because he's inside. Banner thinks he's a tough guy because he's outside. And I'm transparent so I see everything — both inside and outside'. Window film is smarter than both but no one notices because she's transparent.

Mesh fabric considers himself a flexible pragmatist. He lets wind through so he's not as stiff as banner. He is outside but not as dumb as banner who waves in the wind. Mesh fabric says: 'Banner is so stiff — just hangs and waves. I let wind through so I'm flexible. I'm smarter than banner because I don't fight wind, I cooperate with it'. Mesh fabric considers himself more advanced than banner because he has perforation.

Roll-up considers himself a mobile entrepreneur. He can roll up so he's not as stiff as poster or banner. Roll-up says: 'Poster is so stiff — just hangs in one place. Banner is so stiff — just hangs outside. I can roll up so I'm mobile. I can be here, then there, then somewhere else. I'm more flexible than poster and banner combined'. Roll-up considers himself more modern than other formats because he's mobile.

A4 poster is small but ambitious format. He is small but has big ambitions. A4 poster says: 'Poster is so big — just hangs and takes up space. Banner is so big — just hangs and waves. I'm small but have big ambitions. I can be on desk, on wall, on door. I'm more versatile than poster and banner combined'. A4 poster considers himself more practical than other formats because he's small.