When Advertising Is Too Big — Funny Stories About Exaggeration

Customer ordered billboard in mountains. But billboard was so big that it blocked view of mountains. People came to see mountains, but only saw billboard. Customer called: 'People don't see mountains.' I answered: 'Your billboard is so big that it blocks view of mountains. It's like blocking view of sea with giant billboard — people come to see sea, but only see billboard.' Customer wasn't satisfied. But what could I do? Billboard was so big that it became the view, not the advertising. Lesson: advertising shouldn't block the view people want to see. In print shop in Wrocław we advise appropriate size.

Customer ordered banner on building. But banner was so big that it was larger than building. Banner hangs on building, but looks like building hangs on banner. Customer called: 'My banner is larger than building.' I answered: 'Your banner is so big that it's larger than building. It's like wearing hat that's larger than head — hat is there, but looks absurd.' Customer wasn't satisfied. But what could I do? Banner was so big that it became the building, not the advertising. Lesson: banner should be smaller than building it hangs on. In print Wrocław we help choose appropriate size.

Customer ordered poster on street. But poster was so big that it took up entire street. People couldn't pass through because poster blocked the way. Customer called: 'People can't pass through.' I answered: 'Your poster takes up entire street. It's like building wall on street — people can't pass through.' Customer wasn't satisfied. But what could I do? Poster was so big that it became obstacle, not the advertising. Lesson: poster shouldn't block the way. In print shop in Wrocław we advise appropriate dimensions.

Customer ordered film for window. But film was so big that it covered entire city. All windows in city were covered with film. Customer called: 'My film covered entire city.' I answered: 'Your film is so big that it covered entire city. It's like painting entire city with one color — city is covered, but looks absurd.' Customer wasn't satisfied. But what could I do? Film was so big that it became the city, not the advertising. Lesson: film should be smaller than city. In print Wrocław we help choose appropriate amount.

Customer ordered advertising. But advertising was 'a bit too much'. It was too big, too colorful, too loud, too everything. Customer called: 'My advertising is too much.' I answered: 'Your advertising is too big, too colorful, too loud, too everything. It's like eating everything at once — tasty, but too much.' Customer wasn't satisfied. But what could I do? Advertising was too much of everything. Lesson: advertising should be enough, but not too much.

Customer called: 'I want biggest advertising.' I asked: 'What size?' He answered: 'Biggest.' I asked: 'What is biggest?' He answered: 'I don't know. Biggest.' I asked: 'But what is biggest?' I answered: 'I don't know. Make biggest.' I asked: 'But what is biggest?' I answered: 'I don't know. I know I want biggest.' I asked: 'But what is biggest?' I answered: 'I don't know. You know.' I asked: 'What do I know?' He answered: 'You know what is biggest.' And so on. Lesson: customers sometimes think more is better, but don't know what 'more' means.